Online Marketing Modules Available

Thursday, 26 Oct 2017

Clubs, Coaches & Volunteers

Svend Elkjaer runs the Sports Marketing Network and he is widely regarded as one of the leading advocates for applying more innovation and enterprise if we are to deliver more vibrant, visible and viable community sport and physical activity.

For more than 10 years SMN has been working across the UK and Denmark using conferences, workshops, study tours, webinars and consultancy to support and inform. Clients include NGBs, CSPs, sports councils, local authorities and universities amongst others.  More information can be found on


How to become an Activity Grower and help inactive people become physically active

Five 45 minute webinars (online seminars) - practical, innovative and interactive

For the first two at 7pm on 14th  and 15th November

Book for all five sessions at £30 or just for one for £10

Tools, action-plans and videos - you can use, there and then

Inactive people want to enjoy themselves, have fun, improve their skills and be part of a welcoming social and sporting experience.  Yes, if possible, they want to develop their skills, but they want to do so in an engaging way.

So, we need to find, support and motoivate those 'activators/hosts' who get inactive people into regular activity: We call them Activity Growers.


An Activity Grower is a person who removes the barriers inactive people experience when wanting to become more active and then focus on keeping them motivated, engaged and active.

These five 45 minute webinars provide participants with an introduction to the thoughts, tools and to-dos on how to get inactive people more active.


These webinars will provide participants with literally dozens of proven ways you can help inactive people become physically active. Just exciting, positive and proven action points drawn from best practice from enterprising providers of physical activity, at all levels.


You can participate in one, two or all the webinars.  If you register for one, but cannot attend it, we will send you the 30 minute video which forms a key part of the webinar and all the supporting information.


Webinar 1

Partners: 2pm 14th November 2017

Volunteers: 7pm 14th November 2017

How to engage with local communities and link up with inactive people based on their age, health condition, ethnicity, demographics, and/or location

This webinar covers how best engage with and involve your local community and become more than ‘just that fitness place’ and become a hub for your community.

Webinar 2

7pm 15th November 2017

Welcoming people of all shapes and sizes

Being welcoming is about developing and maintaining a culture where everybody communicates and forms some type of relationship within your environment; be they long-standing participants, newcomers or guests. We must developing a ‘welcoming’ philosophy and see your activities through the eyes of the newcomer.

Webinar 3 - TBC

Providing experiences which all types of participants can enjoy

The focus is to ensure that people with different needs all feel they are being looked after and where members, parents, supporters, staff and volunteers are all focusing on creating great sporting and consumer experiences. We are all different, so what you think is a great experience, may not be the same to a 56-year-old 'never active' or a 42-year-old 'returner'.


Webinar 4, TBC

How to tell your story through photos, videos and hashtags. From flyers to Instagram – efficient and effective communication

Successful providers of physical activity programmes all use social media extensively. They know that to build engagement and loyality they have build a community, both on - and off-line.They know that creativity, honesty and imagery are key ingredients in that process and they are always willing to innovate and learn. 


Webinar 5 - TBC

Developing the enterprise culture and skills which can help ensure long-term sustainability

Some physical activity programmes are project-funded whereas others are funded by user-payments. Unfortunately, we have seen too many cases where providers have ignored the long-term financial sustainability of their work and have had to stop the otherwise great work they are doing. Other providers are able to fulfil their mission of getting inactive people active while running a viable enterprise. So how do they do that?

Source: Sports Education Week