Founder and Managing Director
Sue is the Founder and Managing Director of Promote PR an award winning sports and fitness PR agency based in Maidenhead, which boasts amongst its clients the likes of the RFU, Reading Half Marathon and the Gym Group. A founding trustee of the Women's Sports Trust charity and a board member of UKactive.
Sue also represents Great Britain as an Age Group Triathlete.
As the Chair of GBA Sue will support the team at Get Berkshire Active whose everyday work seems them drawing funding and expertise from a national sources in order to enhance physical activity and sporting opportunities where they matter locally across Berkshire.
I've seen at first hand the fantastic contributions of coaches, teachers and volunteers at sports clubs across Berkshire – as a participant myself, but also as an employer and the mother of three sporty daughters. Sport has the potential to transform lives and bring communities together locally. Its impact can be far more powerful than the physical health benefits of being more active, in fact the Government's recent strategy for sport highlights five key outcomes for sports provision including physical health, mental health, individual development, social and community development and economic development. I feel incredibly proud to have been appointed to this role and look forward to playing my part in working with the many organisations that develop and deliver sport and physical activity across this diverse county.
Amanda Foister OBE
Chief Executive Officer
Adventure Learning Foundation
Amanda is the founder and CEO of the charity the Adventure Learning Foundation which under the brand name of ALF Villages operates the outdoor activity centres, Longridge in Marlow, Green Park in Aston Clinton and ALFletics the athletics complex in Little Marlow. Under ALF Learning the charity operates the environmental training centre, Shortenills and runs a respected apprenticeship programme. The charity also manages Royal Docks Adventure in Newham and provides support services to Fulham Reach Boat Club.
Prior to joining the not for profit sector, Amanda enjoyed a career in marketing and business development as well as setting up a number of her own business in sectors as diverse as manufacturing and leisure.
Dynamic Training Consultant
For 10 years Carole led the Rugby Football Union volunteer strategy which doubled the number of grassroots volunteers to over 60,000. Now an independent training consultant Carole's clients come from sport, charity, education and business.
Carole holds an NVQ level 5 in Management of Volunteers and a Masters degree in Environmental Technology. Having retired from playing and refereeing rugby, Carole maintains a keen interest in sport. Her voluntary work has included six roles in four organisations as well as completing fundraising challenges for three charities.
Park House School & Sports College
Derek has been the Headteacher of Park House School and Sports College in Newbury since 2003, during which time he has played a leading role in a range of regional, national and international sports education initiatives. He supported the design of the London 2012 Get Set Education programme and was subsequently appointed as the first Chair of the Youth Sport Trust's National Headteacher Strategy Group. In 2013 he received the inaugural Sir John Madejski Award for Outstanding Contribution to Education and Sport in Berkshire and contributed to both the House of Commons Education Committee's Report, School Sport following London 2012: No more political football and All Party Parliamentary Group on Physical Activity. He is Chair of the Local Organising Committee for the nationally award winning Berkshire School Games.
Prior to his appointment at Park House, Derek was the Headteacher of Woodcote High School, another Sports College in the London Borough of Croydon. He was previously a History teacher, Chief Examiner and textbook author, all explaining his obsession with sports history!
Derek's passion for sport also started locally when he joined Reading Athletic Club in the 1970s as a schoolboy middle distance runner.
IBM Commerce Teachnical Sales
Avril originates from Glasgow and has worked in the IT industry for 30 years. Based in Berkshire, she has held volunteer and fund raising roles in various schools and sports clubs. Avril supports an active lifestyle and fits her own exercise around work which means she often sees the sun rising over Ascot racecourse. She is keen to get more involved in the development of sport and physical activity is what has become her home county. Avril holds a BSc (Hons) Degree in Computer Science and an MBA.
Karen Ross MBE
Former Chief Executive
Karen has recently retired as Chief Executive of Relate Berkshire where she developed relationship counselling services for adults, children and families. She introduced and extended specialist services to reach all parts of Berkshire and was awarded the MBE for services to children and families in 2014.
She is a business mentor with the Education and Business Partnership working as a mentor for children in local schools, helping them to prepare for the world of work. She is a governor of Reading School.
Following major spinal and ankle surgery after a serious accident, Karen has recovered her mobility and exceeded the expectations of her medical team by working with a team of physiotherapists and trainers almost daily at activities which include swimming, aqua aerobics and working out in the gym.
Karen is married with 3 grown up children and 7 grandchildren.
Paul Owen OBE
Former Chief Executive
Paul became the youngest ever Chief Executive of an Olympic Sport in 1992 and forr over 20 years Paul led British Canoeing to become one of Britain's most successful sports both in terms of participation and elite performance, Paul maintains his fitness by cycling and running whilst setting up his own sports consultancy business, he volunteers with Girl Guiding Berkshire and still has a keen interest in canoeing through Reading Canoe Club and the Devizes to Westminster Canoe Race.
Founder and Managing Director
Ria is Vodafone UK's Wellbeing Manager. She has a unique background as a health, fitness and wellbeing professional, combined with human resources over the last 15 years, which has been influential in the shaping of the Wellbeing Strategy at Vodafone. In addition to her role with Vodafone, Ria is also the founder of www.nourishabetteryou.com and a fitness brand ambassador for Dan Roberts Group. Ria gives a great deal of focus and energy to Wellbeing and helping others be the best they can be and practices her philosophy in life ' nourish a better you' through her current studies as a CHEK Holistic Lifestyle Coach with the CHEK Institute.
Dr William Bird MBE
Chief Executive Officer
Dr William Bird MBE is a family GP who founded Intelligent Health to provide ways to integrate physical activity into health and wellbeing. He started his interest in physical activity when he set up the Health Walk and Green Gym programmes from his practice in Sonning Common in the mid-1990s. Through Intelligent Health, William has been commissioned by Cities in the UK and the EU, as well as by WHO in the Middle East, to help develop physical activity strategies. He was commissioned by Public Health England to write the nine e-learning modules on physical activity and health for BMJ e-Learning.
William is a member of the Physical Activity Strategy Board for Public Health England and in Wales. He is co-editor of the Oxford Textbook of Nature and Public Health and recently BBC Wildlife magazine voted him one of the top 30 influential conservationists in the UK. He sits on the boards of Get Berkshire Active and AOC Sport.
In 2010 William was awarded the MBE for services to promote physical activity and health.
William is married with three grown up children.
Director of Digital Media and Fan Engagement
Rough sleepers coordinator
London Borough of Hounslow
Nadeem graduated with honours in social sciences and criminology and has worked in the charity sector. He has experience of working with young offenders and gang members as well as the homeless. He is passionate about the positive effect that being active can have on everyone in all walks of life.
Our Commitment to Diversity on the GBA Board
We do not pursue diversity for the sake of it or to achieve a 'tick-box' result; we do it because diversity brings new thinking and challenge to old ideas. Not only do we want our board and staff to reflect the population they serve we want them to ensure we consider and cater for all aspects of Berkshire society when we make decisions about where we use our resources. We are committed to having no less than 1/3rd of our board from either gender (we currently have 7 women and 5 men) and we welcome and encourage applications from all members of society without prejudice to age, sexual orientation, disability, gender, religion or race. We will ensure any board vacancies receive the widest possible coverage to guarantee that opportunities are seen and available to all.